Mark Zuckerberg reveals the truth about Facebook and who really owns the future... see more @sheffdocfest VDR technology by @cannyai #spectreknows #privacy #democracy #surveillancecapitalism #dataism #deepfake
The notion of making deepfakes of the people who allow them to exist — putting fictionalized thoughts in their mouths — is so brilliant that I’m enraged no one thought of it sooner. It not quite the same as, for instance, having a bunch of Nazis attack Jack Dorsey on Twitter to illustrate how bad the Nazi problem is; Jack Dorsey doesn’t personally need to be on Twitter that much, and, as the founder, has god-level moderation capabilities.
What is so magical about the Zuckerberg deepfake is that it attacks his personal public profile, a thing that all tech barons are deeply sensitive to, in a way that his ability to control his immediate environment cannot stop. Only a quantum shift in his approach to moderation in general would prevent something like the deepfake video from affecting him; if he’s truly committed to a discourse that strikes down fake information, he will not blink. More to the point, if he were to use his super-mod powers to crush the video, it will be obvious to the outside world he is treating himself as a special case.
Why have we wasted time making deepfakes of anyone but the people who refuse to take them seriously? Why haven’t we turned the full force of conspiracy media against the people who refuse to deal with it in any real way? It is an effective path to change mainly because most tech people do not take problems seriously until they are personally affected; this is why most startups have to do with the non-problems of incredibly rich people, like doing laundry or getting groceries delivered. We should work a lot harder to lay the full negative force of the bad parts of online directly on the people who allow them to exist, and just see how that pans out.