Aside from all the other activities, you all have a broad range of musicians and bands. How do you decide what artists you want to play at FORM festival?
I’ve been booking the event entirely since the beginning, so it’s all stuff that is inspiring to me and my partners and also just stuff that I feel will work really well in that space and within like a day journey at the space. I like to think and imagine what it would be like to wake up there as a guest in the campgrounds and start the day. I think about how that journey would feel because nothing overlaps within the programming. You can see everything and go to everything. For Friday, you arrive and you settle in and then you see a couple of amazing bands and then you have this incredibly emotional, intimate experience with Florence + the Machine because this is a show where she’s never done anything that intimate before. So you’re seeing this super rare, super emotional show. From that, you go straight into a different space where you see two super incredible DJs like Peggy Gou and Bonobo in this amazing and immersive club experience where they DJ until two in the morning and it’s just this amazing party. And then you wake up on Saturday and you do some yoga and wellness programming. Then you go to this book club poetry thing and Florence is reading poetry and you cry and then you see a harpist playing in the vaults. Then the music starts to pick up a bit more and you have Fred Armisen in the afternoon and you start laughing at his comedy routine.
I think of the programming as taking you on this journey of feelings throughout the day. This year, at like four in the afternoon we had Pussy Riot!, which is pretty abrasive and has this punk vibe, but we can get away with a lot that way and have it be pretty varied in genre. Everything works together and speaks the same language of intention and authenticity. I don’t generally book much that’s... I don't know how to say it. Everything is pretty approachable, and not too controversial. I like to have something for everyone on the lineup.
Would you say that every year the festival has developed in new directions?
Yeah, for sure. It’s definitely grown every year and evolved and gotten more interesting. We have to keep it interesting for ourselves. Nobody wants to do the same thing every year and for me it’s exciting to have new challenges and new things to work on with the site. There’s no doubt we’ll have to try to level it up for next year as well.
I know you just finished this year’s festival, but is there anything you have in mind for upcoming years?
I do. I have a couple ideas, but I'll probably save those for now.