A few weeks ago, while walking to work, I passed a large mass of enthusiastic-looking young people crowded around a store. At first I thought they were lined up for a new release at the Supreme store, but then I saw they were holding pictures of animal carcasses. They were animal rights activists, protesting the Nov. 17 opening of the USA’s first Canada Goose store. “I’m sorry about the coyote,” said one man with mutton chops, walking away from protesters.

People do not like Canada Goose, the Canadian brand of $800 winter jackets. The opening of its flagship USA store has brought about this new outrage cycle. Animal rights activists don’t like Canada Goose because they kill coyotes for their fur. Others don’t like Canada Goose because they’re an outward example of someone’s exact social and cultural class. The two-inch “Canada Goose arctic program” patch on the left sleeve is a signifier of a) the ability to drop $800 on a jacket and b) a lack of creative fashion instincts. It has similarities to the fallout caused by the ubiquitousness of Uggs.

Celebrities, however, love Canada Goose, which is part of the reason why the brand's popularity has exploded over the past few years. Kate Upton famously wore a Canada Goose jacket (and nothing else) on the cover of Sports Illustrated’s 2013 swimsuit issue. Amy Schumer was the target of Canada Goose protesters at her book signing in August after being photographed wearing one of their jackets.

Canada Goose is bad, just like any other company that engages in animal cruelty. If you’re looking for an overt display of middle class wealth with celebrity endorsements, I would like you to consider buying a Coach fabric wristlet, the accessory of choice for girls at my middle school in 2006. They go for a cool $69 and are perfect for hiding tampons.