A few months ago yodeling Walmart kid, also known as 11-year-old Mason Ramsey, was a regular Kentucky middle schooler who also happened to have the voice of an angel. He probably could walk around without strangers asking him for a picture or a song. His friends probably didn’t get jealous of him for taking the stage at Coachella. He probably could wear something that wasn’t a bowtie, and not disappoint anyone. But ever since video of him yodeling at his local Walmart went viral and turned him into a popular meme, a lot has changed. There’s no greater evidence than “Famous,” his first official song and a release from his new label Atlantic Records.

In the lyric video for the “Famous”, Ramsey is dressed in the outfit from the viral video, almost like a uniform. He stares focusedly ahead of him, the Walmart overhead lights no longer sparkling in his eyes. The lyrics of the song sound best suited for a country musician four times his age. (“If I want to be famous, I want to be famous for loving you,” is supremely unconvincing coming from a kid who may never even have kissed someone yet.) Most awkwardly, the yodeling kid from Walmart is not yodeling.

It’s hard to not watch this video and cringe a little bit. The music industry powers that be are trying to make Mason Ramsey happen, but as we all know, fame can be a curse, especially for young people. Walmart already gave the kid $15,000; if he plays his cards right, he can get people to buy him anything on his Amazon Wishlist for the rest of his life. What Ramsey doesn’t need is industry execs trying to mold him into a country star based on audience research and algorithms. It was all fun while it lasted, but labels need to back off.