Taylor Swift’s new album, Lover, is out this week, and the marketing machine is running full speed. Soon you’ll be able to buy Stella McCartney x Taylor Swift fashion items to go with your deluxe edition CDs and Spotify-exclusive Swift-curated playlist, all purchased with your Swift-approved Capital One credit card. In 2016, Forbes reported that Swift was the most marketable musical artist in the entire global industry — and she’s successfully leveraged that power to elevate her brand like nobody else in the business.