The Outline

Mac Schwerin

Mac Schwerin writes about games, advertising, and pop culture.

Nice political movement — mind if we co-opt it to sell some shit?

Cringeworthy political ads from companies like Pepsi and Gillette are what happens when an industry seeks organic attention by whatever means necessary.

Culture Mar 19

The new auteurs of gaming

Blockbuster video games like ‘Red Dead Redemption 2’ have gotten boring, but there’s never been a more diverse crop of engaging, budget-friendly games to play instead.

Culture Aug 02

The greatest video games nobody ever talks about

‘Mario,’ ‘Zelda,’ ‘Final Fantasy’ — the canon of classic games is always the same. Time to rethink that.