Even Canon is over film photography. The classic camera retailer recently announced it’s discontinuing its last remaining film camera, the EOS-1v, and ever-so-politely pivoting to a wholly modern line of products.

This shouldn’t come as much of a surprise to anyone outside of the #filmisnotdead hashtag. The company technically stopped making the EOS-1v back in 2010, but took a mere eight years to sell through the remaining inventory. Despite the fact that your Insta feed is filled with artsy shots of instant photos from Fujifilm Instaxes and the like, manufacturing extremely outdated cameras that most teenagers probably don’t know how to use isn’t exactly the most profitable business strategy.

That being said, the Google Translate version of Canon’s announcement (first pointed out by TheNextWeb) sounds pretty adorably regretful about whole affair:

Thank you very much for your continued patronage of Canon products.

By the way, we are finally decided to end sales for the film single lens reflex camera “EOS – 1v”.

We will also take repair measures until October 31, 2025, even after the repair correspondence period of our company’s repair service contract for the purpose of improving service and support for customers who use this product.

Although it is truly selfish, thank you for your kind understanding of the circumstances.

So pour one out for those impossible to load 35mm film canisters and go take a photo without looking at what you’re shooting. It’s the end of an era, man.