The Future

World Dispatch: YouTube’s fake views problem won’t go away

Inflated viewcounts are thriving on the platform. We ask why, today on The Outline World Dispatch.

The Future

Fake Views

The Future

World Dispatch: YouTube’s fake views problem won’t go away

Inflated viewcounts are thriving on the platform. We ask why, today on The Outline World Dispatch.

Every Monday through Thursday, The Outline World Dispatch brings you stories about Power, Culture, and the Future. We guarantee you’ll feel smarter and more hydrated. Hosted by yours truly.

I’ve been down so long it look like up to me / They look up to me / I got fake people showin’ fake love to me / Straight up to my face, straight up to my face

These are Drake lyrics. They could also be the anthem of this episode of the Dispatch, in which Paris Martineau explores how the economy of fake views on YouTube has thrived. Assume nothing is real — it’s probably safer that way these days.

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The Future

Inside YouTube’s fake views economy

Views are currency on YouTube, and the existence of fake ones creates questions for all videos.
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