White shoes

A neo-Nazi website wants people to buy New Balance sneakers

“The official shoes of white people.”

White shoes

No balance

White shoes

A neo-Nazi website wants people to buy New Balance sneakers

“The official shoes of white people.”

In a statement to The Wall Street Journal, dad shoe company New Balance praised President-elect Donald Trump on his election win. Apparently they liked his stance on trade. This set off a firestorm of backlash with people calling for a full boycott of the company. Some people even went so far as to burn perfectly good pairs of shoes.

As all things in 2016, the story has grown even weirder. The neo-Nazi website Daily Stormer has come out in support of the sneaker brand, declaring them the “Official Shoes of White People.” Someone tell that to Ronnie Fieg.